New Delhi: Processed foods firm Nestle's premier brand Maggi noodles has just completed 25 years in India. And the company is planning to innovate the product and launch more variants after taking customer feedback.
Maggi in India is regarded as a popular 2-minute fast-food wonder, which has become a staple diet of generations across the sections of the society.
The company is coming up with new noodle packets, which will hit the market within this week.
"The important thing is that Maggi has remained relevant with even today's generation. With our new campaign for the noodles we can expect to receive feedback from consumers and may make changes in it," Shivani Hegde, general manager (foods), Nestle India, said.
The prepared dishes and cooking aids segment for Nestle India, which includes Maggi range of products like noodles, ketchups and soups contribute more than 20 % to the company's topline.
Within the segment, the instant noodles contribute 70% to it and over all enjoys 90% market share in the country.
"With consumer insights, we got to know that in addition to great taste we should offer nutritional value to it. So in 2005, Maggi launched taste bhi, health bhi campaign, and that led us to offer atta noodles then subsequently the rice noodles, and for on-the-go multitasking consumers we launched Maggi Cuppa noodles," Hegde said.
The company said that it would retain the prices of its Maggi range of products currently.
Meanwhile, in the ketchups segment, Nestle and Hindustan Unilever appear to be losing heavily to regional brands as it is price-driven. Industry estimates that Maggi ketchups have lost 400 basis points volume market share to 21.5% over the last one year,
whereas HUL's Kissan has lost 390 bps in the same time with a similar market share.
